My point, and I will make one, is that it doesn’t matter if you’ve got great social media presence if you don’t fix the basics. I’m so frustrated right now, for something very simple. I received my first Comcast bill for my business Internet service. Oh, I noticed that it’s sending the bill to the [...]

I just completed a small series of blog posts that were somewhat related in substance and topic set. I did it as a way to get a lot of posts out while I was away in Newfoundland visiting relatives. You see, just because I go away, I never want you to have to wait, and [...]

The best compliment I ever receive about my blog is that my posts are short, simple, and actionable. Any time I get that response, I feel that I’ve hit the mark. When I get a lot of comments about uncertainty or when people seek clarity, or when I find myself defending parts of the post [...]

Almost every time I use the word “secret” when writing a blog post, I really mean “common sense that most people don’t do.” Shhhh.

There’s a lot to be said about packaging. Have you seen Field Notes? (I wrote about them before, I admit.) They’re notebooks (and stuff). And yet, they’re so cool! Have you seen Artisanal Pencil Sharpening? He’s not kidding. Well, he might have started out kidding, but it’s a full on business. In both cases, it’s [...]

Beyond the content, there are a lot of things I like about Jason Falls’s Social Media Explorer. First, I like his very thin header bar. It gives me lots more “top of the fold” for his site. I like his choice of navigation at the top. (That’s number one.) The Top Right I like the [...]

The other day, someone told me they were a bit down because their score on a social media site was low. I was quick to point out that the number had no bearing on the outside world. It was just something a site had decided about game dynamics within a single social network. It got [...]

I’ve written a lot in the last few posts about business. That was the goal: to help people better understand some of these tools and their impact on doing business. However, I should be really clear that business isn’t all work. Business, especially human business, can be relationship-minded, can be sustainable, and can even be [...]

In my last post, how to grow traffic to your blog, I gave you some ideas on how to up your traffic. But if you’re hoping to turn this into a sale, you might want to take some preparations into account. Simple Call to Action If you’re bringing people back to your blog, make sure [...]

I’ll tell you one thing I know: the more you post, the more traffic you get. It’s helpful if the stuff you post is worth something. I try hard to make that always the case. Others don’t try as hard, and yet, their traffic climbs when they post more stuff. You can reply in the [...]